Under Armour losing ground with teenagers, survey says – Baltimore Sun
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Under Armour's new CEO will have to bring back the excitement the brand has lost - MarketWatch
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How Under Armour lost its cool: A cultural branding perspective - Comperemedia
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Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More
How Under Armour Inc. Lost its Mojo | The Motley Fool
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Why Under Armour Stock Lost 13% in September | The Motley Fool
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Under Armour stock sinks after Spieth loss, Morgan Stanley downbeat outlook - MarketWatch
Nike lost Curry to Under Armour in embarrassing fashion, per report - NBC Sports RSN
How Nike Lost Steph Curry to Under Armour - The Hoop Doctors
The Bizarre Way Nike Lost Stephen Curry to Under Armour
UCLA's Under Armour deal for $280 million is the biggest in NCAA history - Los Angeles Times
Why Did Under Armour Shares Dip 23.9%?
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How Under Armour Lost Its Edge - The New York Times
How Under Armour Lost Its Edge - The New York Times
Under Armour Lost Trademark Battle Against AGEAS in Japan – MARKS IP LAW FIRM
